UK Reel Trails is an independent, affiliate-funded comparison site. We are not a casino operator, not a regulator, and not owned by the brands we review. We do not run games or handle player money.
What “affiliate-funded” means
When you click a sponsored operator link and later open an account, we may receive a commission from that operator or its network. The commission does not add a fee to your account. Tracking parameters on links (such as btag or affid) are placeholders until replaced with live partner IDs by the site owner.
What commissions do not buy
Star ratings, table rankings and written assessments follow our published criteria — licence status, protections, games, live casino, mobile usability, offer structure and support. A higher commercial rate does not move a brand up the shortlist.
How we label commercial links
Near the operator showcase we state that some links are sponsored. Individual cards also carry the standard “Ad · 18+ · T&Cs apply” note beside welcome-offer descriptions.
Questions
Editorial questions can go through our contact page. For gambling help, use responsible gambling resources.